fLYqUEST TreeQuest

Date: Spring 2020

Description: To introduce FlyQuest’s new “Go Green” initiative, we launched our first quest, TreeQuest.

“We believe everyone has the ability to affect real change for our planet, and we want to facilitate ways for us to address important environmental issues together.” - Tricia Sugita, FlyQuest CEO

As an organization, we want to be more than just an esports team so we tied our designs and our competitive gameplay into charitable acts. Each kill / win / ocean drake we got, we donated a specific amount to OneTreePlanted Organization and ended up donating and saving 10,000 trees.

With this new initiative, my role was to express our vision through all of our visual assets, such as our social graphics, decks, merch, and overall branding. Not only did we want to become more than just an esports team, we wanted to break the barriers of what it should be. To emphasis the “Go Green” element, we adopted softer design elements (watercolor & floral) and changed our color palette to more of a light tone which is unconventional in the esports industry.

For our Spring Collection, I was in charge of the design process, communication with our vendor, and handling the assets to promote it on the website and on our socials.

Mediums: Mixed Medium / Watercolor / Digital Art / Photoshop / Print

Projects: Branding / Social Graphics / Overlays / Merch