flyquest midori collection

Date: Spring 2021

Description: On April 22, 2021, FlyQuest released the Midori Collection to not only celebrate Earth Day, but to also honor the FlyQuest virtual mascot, Midori, which means “Green” in Japanese. Midori is a high school student that is also a superhero that saves the environment and we thought it would be very fitting to represent her in our Earth Day collection. To tie in Earth day and Midori, I chose earth tone colors for the collection and drew floral design elements to add around Midori’s name. To also show our commitment to our Go-Green initiative, we also released the Midori Hoodie which is made out of 100% recycled material.

For the Midori Collection, I was in charge of the design process, communication with our vendor, and handling the launch and assets to promote it on the website and on our socials.

Collection:

• Limited Edition Eco-Friendly Hoodie

• Long Sleeve Tee

• Short sleeve Tee

• Mask

• Dad Hat

• Tote Bag

• Stickers

FlyQuest Midori Collection