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fLYqUEST WorldQuest

Date: Summer/Fall 2020

Description: WorldQuest was created in honor of FlyQuest LCS team making it to Worlds for the first time. For Worlds, we still wanted to continue to help the environment so we decided to combine TreeQuest and SeaQuest and have the proceeds go to both OneTreePlanted and The Coral Reef Alliance.

My role was to rebrand all of our assets to fit not only showcase the Spring and Summer initiative, but to incorporate Chinese design elements since Worlds was held in Shanghai, China. So for our WorldQuest theme, I incorporated lotus flowers to represent TreeQuest, majestic waves to represent SeaQuest, the Ocean Drake to represent the “guardian of nature”, and used Xieyi (loose style of painting) and Shuimo (watercolor and ink) to showcase the different Chinese art styles.

For our World’s Collection, I was in charge of the design process, communication with our vendor, and handling the assets to promote it on the website and on our socials.

This collection was a success, as our Jersey became our top-selling item, surpassing 700 sales, making it the highest-selling item of all time for FlyQuest.

Mediums: Mixed Medium / Watercolor / Digital Art / Photoshop / Print

Projects: Branding / Social Graphics / Overlays / Merch