fLYqUEST TREEQUEST

Date: Spring 2022

Description: To continue the FlyQuest Go Green initiative, for Spring Split, we decided to bring back TreeQuest, our first Go Green initative where we plant trees based on competitive play. The main organization that we will be donating all proceeds to is the Priceless Planet Coalition. For playoffs, we decided to double the donations and switch out theme to a darker color scheme, which was reflected through merch and social branding.

My role was to rebrand all of our assets to fit TreeQuest and for this quest, I used cherry blossoms and different Japanese aesthetics - like origami sheets, patterns, and Japanese gardens.

For the Spring Sakura collection, I was in charge of the design process, communication with our vendor, and handling the assets to promote it on the website and on our socials.

All garments in our collection are made from at least 25% or more recycled and/or sustainable materials.

Click here to read more about my process and inspiration.

Mediums: Mixed Medium / Watercolor / Digital Art / Photoshop / Print

The floral elements were drawn in Procreate and all the icons and graphics were created in Illustrator and Photoshop.

Projects: Branding / Social Graphics / Overlays / Environmental Design / Merch