fLYqUEST Beequest
Date: Spring 2021
Description: To continue the FlyQuest Go Green initiative, for Summer Split, we decided to launch SunnyQuest to focus on climate change since it is currently a huge issue and threat to our planet. The main organization that we donated the proceeds to was the Bee Conservancy.
My role was to rebrand all of our assets to fit the BeeQuest initiative.
For our graphics I wanted to incorporate bee elements so I added simple hexagon lines to form honey combs and watercolored small bees and honeys to fill the honeycombs. To add onto the spring theme, I watercolored a variety of flowers that also have our brand colors. For our BeeQuest collection, I decided to take a different design approach and emphasize on our messaging which is to “Save The Bees.”
Also for this collection, I was in charge of the design process, communication with our vendor, and handling the assets to promote it on the website and on our socials.
Mediums: Mixed Medium / Watercolor / Digital Art / Photoshop / Print
Projects: Branding / Social Graphics / Overlays / Merch