Cloud9 2023 Worlds Collection

Date: Fall 2023

Description: For the 2023 Cloud9 Worlds Campaign, the design team and I wanted the collection to capture the essence of the event's location. Since the competition took place in South Korea, I drew inspiration from the country's rich cultural heritage, specifically the traditional clothing, intricate patterns found on hanboks, and the flag, to pay homage to the culture. For example, the jersey has a neck piece that resembles the hanbok, clouds that represent our brand and symbol of longevity, and the traditional trims were custom to have a hidden “C9”.

The collection includes:

• Jersey

• Jacket

• T-Shirt

• Crop T-shirt

• Beanie

• Flag

• Patch

• Pin

I was in charge of the design process and worked with the design team on some of the design elements, communication with our vendor, and handling the launch and assets to promote it on the website and on our socials.

Photography Credit: Cloud9 Content Team

Mediums: Digital Art / Photoshop / Print

Projects: Branding / Merch

WORLDS COLLECTION